Tuborg Music Idents |
Tuborg, the Danish beer owned by Carlsberg, has recently become sponsors of festivals and music events throughout Europe, and these idents were created for this purpose. I worked on two of the four, 'Festival' and 'Dance', the other two being 'Indie' and 'Hip-Hop'. The work mostly involved preparation of pre-supplied high detail models, to make them suitable for animation and deformation. This usually involved extensive re-modelling. I then animated the various guitars, amps, speakers and the like to swoop around the bottle. I also made Maya hair based dynamics for some of the cables. In addition I developed shaders and lighting resulting in the finished look.
Format | 4x 15" TV idents |
Client | Tuborg |
Agency | Fold7 |
Studio | WeR3D |
Director | Paul Clements |
Date | February 2010 |



