Tuborg Music Idents

Tuborg, the Danish beer owned by Carlsberg, has recently become sponsors of festivals and music events throughout Europe, and these idents were created for this purpose. I worked on two of the four, 'Festival' and 'Dance', the other two being 'Indie' and 'Hip-Hop'. The work mostly involved preparation of pre-supplied high detail models, to make them suitable for animation and deformation. This usually involved extensive re-modelling. I then animated the various guitars, amps, speakers and the like to swoop around the bottle. I also made Maya hair based dynamics for some of the cables. In addition I developed shaders and lighting resulting in the finished look.

Format

4x 15" TV idents

Client

Tuborg

Agency

Fold7

Studio

WeR3D

Director

Paul Clements

Date

February 2010

Media

Movie

Movie (Flash 9)

Movie

Movie (Flash 9)

Image

Image (JPEG)

Image

Image (JPEG)