Samsung 'Attraction'

Inspired by the aesthetic of Sin City comes this commercial for a new line of Samsung LCD TVs. Two different versions were produced for the German and Polish markets, starring footballers Michael Ballack and Ebi Smolarek respectively. The two versions contain other subtle differences - including the design of the balcony overlooking the city, the screening room behind the TV, and a horse is replaced by a car in the Polish version. The majority of backgrounds were created in post using a mix of 3D and digital matte paintings, and composited with the live action elements. I designed and built sections of the 3D cityscape, modelling and texturing several buildings and the screening room backdrop in the Polish version.

Format

2x 30" TV commercials

Client

Samsung

Agency

Cheil Communication Germany

Studio

Absolute Post

Director

Samuel & Gunnar

Date

May 2008

Media

Movie

Movie (Flash 9)

Image

Image (JPEG)

Image

Image (JPEG)

Image

Image (JPEG)