RBS C4 Idents

In this series of six sponsorship idents for Royal Bank of Scotland, ranging from five to 15 seconds in length, the words 'RBS Mortgages' spin and morph in 3D to transform into a variety of houses. Based on designs by director Filipe Alçada, their visual style is clean, simple and appealing, and are a mixture of 3D and Flash animation. I produced the entirety of the 3D for three of the six idents: 'Tree', 'Garden Path', and 'Scottish Villa'. They are to be shown initially in Scotland for sponsorship of property related shows on Channel 4, such as Grand Designs, Location Location Location and Property Ladder.

Format

6x 5-15" idents

Client

Royal Bank of Scotland

Studio

Bermuda Shorts

Director

Filipe Alçada

Date

June 2008

Media

Movie

Movie (Flash 9)

Image

Image (JPEG)

Image

Image (JPEG)

Image

Image (JPEG)