K-Swiss 'Remaster the Classic'

Design your own trainers with the K-Swiss classic sneaker as the canvas, in this competition advert made in conjunction with MTV. As our hero mixes, scratches, paints, dances and drums in the background, animated graphics adorn the surface of the shoe like graffiti, eventually coming to life and filling the entire space with colour. Mostly live action, the graphics were added later and I was tasked with giving them a realistic appearance. In one shot - where the shoe spins and paint flies off - the live action shoe is replaced by a CG shoe which I created and animated.

Format

30" TV commercial

Client

K-Swiss

Agency

MTV Networks Europe

Studio

Foreign Office

Date

March 2009

Media

Movie

Movie (Flash 9)

Image

Image (JPEG)

Image

Image (JPEG)

Image

Image (JPEG)