I'm a Celebrity - Get Me Out Of Here!

Four short teasers for the 2010 series of "I'm a Celebrity..." which see the ITV1 logo being torn apart by creeping vines, wrapped in a spider's web, sinking into quicksand and finally gobbled up by a venus fly trap. I worked exclusively on the vines spot, which posed many 3D challenges including the creation of a realistic mossy, barky procedural texture for the vines, giving the logo a dirty, weathered look, bringing the vines to life with a creepy, time-lapse style of animation and cracking and breaking the logo into pieces.

Format

4x 5-10" bumpers

Client

ITV

Agency

Fold7

Date

November 2010

Media

Movie

Movie (Flash 9)