Halfords 'Santa'

Father Christmas rides a bike to Halfords to collect presents for all the family in this CG spot for Halfords' Christmas campaign. Agency M&C Saatchi must have had their finest minds developing that concept all year! Sarcasm aside, it's turned out to be a nice job, despite a particularly punishing budget and schedule. I built, textured and lit environments and backgrounds, based on a warm, painted style. In the completed commercials, the ten seconds of 3D animation is cut together with product shots illustrating various promotions in the run up to Christmas.

Format

30" TV commercial

Client

Halfords

Agency

M&C Saatchi

Studio

Tandem

Director

Chris Gavin

Date

November 2007

Media

Movie

Movie (Flash 9)

Image

Image (JPEG)

Image

Image (JPEG)

Image

Image (JPEG)