Fairy 'Sparkle'

When Fairy decided to give away 100 diamond necklaces to promote its washing up liquid, they commissioned this little ad clearly inspired by Bond opening sequences, specifically Diamonds Are Forever. The girls were shot in silhouette against a bright background, while I created crockery, diamonds, bubbles and the necklace itself (which at 0.4 carat was tiny and therefore had to be exaggerated and tracked to the girl's motion).

Format

20" TV commercial

Client

Fairy Liquid

Agency

Grey London

Studio

Bermuda Shorts

Director

Filipe Alçada

Date

May 2007

Media

Movie

Movie (Flash 9)

Image

Image (JPEG)

Image

Image (JPEG)